The general direction of a business is best derived from its Purpose.
Purpose sharpens the general direction so it bring focus and strategic clarity
Purpose is the basis of shared vision. Purpose is the energy of business
Employee involvement can reach new levels with purpose through alignment of personal purpose and company purpose.
Everyone brings their personal purpose into the team so it is important to align these purposes so we can create more powerful teams. The common purpose of the team when brought to consciousness and articulated creates a whole new level in powerful teamwork.